After a number of years working in close partnership with Wella we were given the opportunity to be their partner for the re-launch of the System Professional brand nationwide. This was an exciting opportunity for our company as it allowed us to work on a prestige brand in store and really represent their brand in salon. The main aim of the project was to visit hundreds of salons throughout the UK and deliver an entire new ‘System Professional’ experience through stand merchandising and supplementary information material.
All point of sale was delivered direct to salon planned in time with the availability of merchandising teams to allow for seamless implementation of merchandising material.
Installation teams were responsible for assembly and siting of semi-permanent pos fixtures, with full product ranging based on accompanying planogram.
Upon completion of the in-salon implementation, photographs were sent through to the Project Manager by the Merchandiser to ensure full compliance to the accompanying planogram. Any non-compliance was immediately rectified with spares sent to the salon.
It was key to represent the System Professional brand and make salons feel as though they are a part of delivering the product range successfully to customers. Installation teams were thoroughly trained to provide a smooth and enjoyable implementation for salon owners, whilst also offering advice and information on the product range if required.
The project itself is an ongoing process with a continuous rollout of new pos fixtures into beauty salons nationwide. The project was and continues to be a complete success with salons being extremely impressed with both the service provided by our installation teams and the new System Professional products. All salons have received the correct parts and received a premium service to truly make them feel part of the System Professional brand.